Custom quotation system
For BMI Bramac, we designed and developed a research-led custom quotation system. Multiple user journeys guide visitors through the process, while structured lead data is automatically passed to the CRM.
CRO, or Conversion Rate Optimization, aims to increase the proportion of existing website visitors who become leads, request quotations, make purchases or complete another valuable business action.
ComLab’s CRO projects do not start with changing the colour of a button or running isolated A/B tests. We analyse the entire user journey, analytics data, page structure, content, forms, entry points and the factors that may prevent users from converting.
As AI-powered search becomes more widespread, the role of CRO is also evolving. Visitors arriving from AI systems may already have more information and a clearer intent before reaching the website. This makes it particularly important for the landing page to quickly confirm the information provided by the AI, clearly communicate the offer and provide an obvious next step.
FAQ
Frequently asked questions
What does CRO mean?
CRO stands for Conversion Rate Optimization. It is the systematic process of improving a website so that a greater proportion of visitors complete the desired business action.
What types of conversions can be optimised?
Purchases, quotation requests, contact enquiries, registrations, appointment bookings, downloads or any other measurable business objective.
Is CRO connected to AI visibility?
Indirectly, yes. Traffic generated by AI systems only creates business value if visitors find a clear and convincing next step when they reach the website.
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