Case study
BMI Bramac’s main communication focus is to highlight the brand’s premium product range, showing the real strength of the brand. Since 2021, BMI Bramac has been collaborating with Ákos Sárközi, Michelin-star chef, building a differentiation around the meaning of their hero product called “Star”. With multiple new tools (video starring „two Ákos”, promotion ending with an exclusive event, a tiles catalouge with a gastronomy twist) and with using mainly online channels like PPC, social media and YouTube campaigns, we reached millions of homeowners.
