Service
Digital strategy and marketing
One of digital marketing’s greatest advantages is that every important result can be measured. We use data to continuously improve campaigns, digital experiences and the user journey.
View serviceOur team
Béla Krankovics
Digital & Tech Director
FocusDigital business development
Digital & Tech Director at ComLab, focused on digital business development and the business application of technology.
Krankovics Béla has more than twenty years of experience in digital media, marketing, product development and technology. Throughout his career, he has worked on online business models, digital products, high-traffic content platforms, data-driven marketing initiatives and innovation projects.
As Digital & Tech Director at ComLab, he is responsible for digital business development, technology solutions and the development of AI-powered services. His work combines strategic thinking with hands-on implementation, spanning web and digital product development, automation, measurement systems, CRM solutions and artificial intelligence-based business applications.
One of his key areas of expertise is AI visibility and generative search. He focuses on how brands are understood, represented and recommended by systems such as ChatGPT, Gemini, Perplexity and other generative AI platforms. He approaches AI visibility not as a one-off optimisation task, but as a measurable and continuously improvable communication and digital ecosystem.
FAQ
Frequently Asked Questions
What does Krankovics Béla do at ComLab?
Krankovics Béla works across ComLab’s digital and technology practice, focusing on digital business development, AI-powered solutions and measurement systems. A key part of his work is turning strategic business and communication objectives into practical digital products, automated processes and measurable solutions.
What are Krankovics Béla’s main areas of expertise?
His main areas of expertise include digital strategy, digital product development, marketing technology, data-driven solutions, automation and the business application of artificial intelligence. More recently, his work has focused particularly on AI visibility, generative search and understanding how brands appear in the answers and recommendations generated by AI systems.
What is AI visibility?
AI visibility describes how prominently and accurately a brand, company, product or expert appears in generative AI systems such as ChatGPT, Gemini or Perplexity. It is not only about whether a brand is mentioned, but also about the context in which it appears, the topics it is associated with, the sources AI systems rely on and how the brand is positioned compared with its competitors.
How is AI visibility different from traditional SEO?
SEO primarily focuses on how websites appear and rank in search engine results. AI visibility addresses a broader question: how generative AI systems understand a brand, what information they associate with it and when they include it in generated answers or recommendations. The two disciplines are closely connected, but they are not the same.
How can a brand’s AI visibility be measured?
Measuring AI visibility starts with identifying relevant user questions, topics and decision-making scenarios, then analysing responses across multiple AI platforms on a recurring basis. Metrics can include brand mention rate, relative position, competitor visibility, recommendation context, cited sources and topic coverage. The objective is not to analyse a single prompt, but to identify recurring patterns, differences and changes over time.
What is the ANSWER Framework?
The ANSWER Framework is a methodology for systematically improving AI visibility. Its purpose is to move AI visibility beyond one-off optimisation and turn it into an ongoing process built around research, measurement, content, technical improvements and continuous validation.
What types of projects can Krankovics Béla support?
He works on projects where communication, digital technology, data and artificial intelligence intersect. These can include AI visibility strategy and measurement, digital product and service development, web platform design, marketing technology and CRM solutions, automation, and the development of AI-powered business and communication tools.
Related services
Services connected to this expertise.
Service
Content and social media
Ongoing communication creates value when it has a clear direction, relevant content and a consistent presence. We support clients from planning through day-to-day execution.
View serviceRelated references
Projects we have worked on together.
Custom quotation system
For BMI Bramac, we designed and developed a research-led custom quotation system. Multiple user journeys guide visitors through the process, while structured lead data is automatically passed to the CRM.
Brand building and integrated communication
We support the communication of multiple Lactalis brands with integrated digital solutions, from brand building and website development to social media management and campaign implementation. We bring the different communication needs of brands and audiences together within a consistent strategic approach, while adapting content and digital solutions to the character and business objectives of each individual brand.
CRM and content
For Purina, we manage Salesforce-based CRM campaigns and automated user journeys, while supporting ongoing consumer communication with newsletters, social media content and creative production. The goal is to operate an integrated digital ecosystem that not only reaches consumers, but also helps drive engagement and repeat purchases over the long term.
Digital marketing across four countries
For Piaggio, we supported digital communication across four countries with end-to-end content, social media and campaign management. Alongside social content and creative production, our work included website optimization, measurement, PPC campaigns and lead generation, with a focus on turning visibility into measurable business results.
