BMI Bramac’s communication campaign

BMI Bramac’s communication campaign in 2021 emphasized roof renovation projects, as this was the biggest focus in the construction industry, partly due to goverment support. We conducted a representative survey to assess knowledge and attitudes towards the most common type of family houses in Hungary, the cube houses, where roof renovation is often necessary. Based on these experiences, we showcased BMI Bramac’s new system packages and their flagship product, the Star roof tiles, through various cube house renovation projects, supported by direct sales offers and consumer promotions. We reached the target audience through intensive press communication with 78 publications, social media and PPC campaigns, unique media collaborations, and their own channels.