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Ideas, experience and methods.
Strategy, communications, content, digital execution and AI.
AI visibility in practice: turning measurement into actionable communications tasks
An increasingly important question is whether a company, brand, product or expert appears in answers generated by ChatGPT, Gemini, Perplexity and other AI systems, in what context it appears, which sources the AI relies on, and when a simple mention turns into an actual recommendation. This is what we mean by AI visibility. At ComLab, […]
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AEO in practice: how to create answer-ready content
What makes content not only discoverable, but easy for AI systems to understand and use?
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