Digital strategy and marketing

SEO

Search visibility built around business objectives

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Search engine optimisation aims to ensure that a website is technically accessible, relevant and credible for the searches that matter to the business.

ComLab’s SEO services cover technical, content and strategic areas. We analyse website architecture, indexability, performance, internal linking, content coverage, search intent, competitors and organic performance.

SEO does not disappear in the age of AI. On the contrary, well-structured, accessible, unambiguous and credible web content can also serve as an important information source for generative systems.

For this reason, we do not separate modern SEO from AEO, GEO and AI visibility. The goal is to build a digital knowledge base that people, search engines and AI systems can all understand effectively.

FAQ

Frequently asked questions

What is included in SEO?
Technical SEO, keyword and topic analysis, content optimisation, information architecture, internal linking, performance analysis and optimisation for search engine accessibility and relevance.
Is SEO still important alongside AI search?
Yes. Search engines remain a major traffic and information channel, and many technical and content principles that support SEO also make web information easier for AI systems to process.
How are SEO, AEO and GEO connected?
SEO focuses on search visibility, AEO on information optimised for direct answers, and GEO on visibility and interpretability within generative AI systems. A modern digital strategy can coordinate all three disciplines.

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